A famous entrepreneur once said: “Here's to [...] the ones who see things differently - they have no respect for the status quo. [...] You can quote them, disagree with them, glorify or vilify them, but the only thing you can't do is ignore them because they change things”. Positive non-conformists identify outdated formulas, throw them overboard and replace them with innovative new solutions.
Instead of docking in a port that looks nice and calm but subsequently sinking in a hurricane of new competitors, we prefer to head right towards the eye of the storm and to sail right through it. This recipe for success may really shake our company about but in fact it also invigorates and revitalises us. Pro-active people who, when it really counts, can also adopt an unconventional approach, will end up with a tightly knit, solid team by encouraging viability, agility and love for the future and hence also encouraging and demanding constant two-way communication.