Heilbronn, March 2012/VS: 2012 is a special year for beyerdynamic: the company is celebrating its 88th anniversary and as such has stood for applied high technology in the field of professional audio electronics for over eight decades. At the same time, the microphone classic M 88 is turning 50.
The emergence of sound film gave the initial ignition: the young electrical engineer and company founder Eugen Beyer developed cinema speakers and in 1924, laid the foundation for the development of beyerdynamic into an international audio specialist. In 1937, he presented the first dynamic headphones (DT 48) to the market; shortly after, he brought the first dynamic microphone (M 19) to series production. The success of beyerdynamic headphones and microphones has written history: the 1966 Beatles tour was played with the E 1000 microphone made especially for the mop tops and gave the microphones from Heilbronn international renown. In the 70s and 80s, musicians and bands like Abba, Bob Dylan, Udo Lindenberg and many others used beyerdynamic microphones. Today, young successful bands (Clueso, P:lot) continue to rely on beyerdynamic (see a full list of friends of beyerdynamic on www.beyerdynamic.de/friends).
The company is still owned by the Beyer founding family. They are proud of their long years of experience and of the engineers some of whom have been loyal to the company for over twenty years. “The pioneering spirit of Eugen Beyer is still within us. The close bond between the employees and the beyerdynamic brand and naturally the enormous technical know-how make our products stand out. The sound quality has continually improved over the years, the workmanship has been optimised and the technology has been adapted to the modern requirements for high-end acoustics,” said Wolfgang Luckhardt, Managing Director of beyerdynamic. Particularly the steadily growing customer requirements such as for mobile music enjoyment set new challenges for the company time and time again. “Recognising market trends early and having an offer ready at the right moment, that is the art, especially since the competition from the Far East has grown significantly in the last few years,” Mr Luckhardt added. However, beyerdynamic is holding on to its premium positioning and will continue to stand for ‘Made in Germany’ quality. The portfolio contains classics which have not lost much of their original character and show that good products can be long-lasting: the M 88 moving coil microphone, the M 130 double ribbon microphone or the DT 48 headphones are only three examples of the perfected developments of beyerdynamic engineers of the 50s and 60s. These products are still on the market with only slight changes and are amongst the most successful specimens of their kind.
By deciding to enter into the conference technology business, market shares in a future-oriented business area were secured early on. With the MCW-D, a digital wireless conference technology, beyerdynamic made its breakthrough. Here, secure transmission of speech and flexible system solutions are just as important as excellent sound features. With its Revoluto technology that is still unique today, the company has accelerated its innovative power in the last few years. Some of the renowned customers in the conference technology sector in Germany include the German Bundestag (Berlin), the Deutsche Bank (Frankfurt) and the Federal Ministry of Economy (Berlin). On an international level, beyerdynamic technology is used in the Baden-Württemberg representation office to the EU (Brussels), in the OECD building (Paris) and the University of Moscow (see a full list of references and project reports on www.beyerdynamic.de/Referenzen).
Strictly speaking, it is not only the company anniversary that is celebrated this year, but another “double-eight”: the M 88 microphone classic celebrates a milestone birthday in 2012. It has been the standard microphone on the rock and blues music scene for 50 years. Its high-quality transmission and unbeatable elimination of feedback helped the microphone all-rounder gain the highest honours shortly after its birth in 1962, when it was selected as the only microphone for events as part of Queen Elisabeth’s inaugural visit to Australia.
This birthday year at beyerdynamic will be celebrated with many activities: a special model of the DT 770 Pro headphones with a 32 Ohm system specially for mobile sound sources complete in a black design will be presented as a “limited Edition” on the occasion of the anniversary (RRP: 200 EUR, available from March 2012). Draws on the internal website, a competition, an anniversary t-shirt and an exhibition of historic headphones and microphones are also in preparation.
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beyerdynamic GmbH & Co. KG beyerdynamic GmbH & Co. KG
Verena Schütte Ursula Hinkel
Corporate Communications Media Relations
Theresienstraße 8 Wilhelm-Mayr-Straße 35
D-74072 Heilbronn, Germany D-80689 Munich, Germany
Phone: +49 (0)7131-617-301 Phone: +49 (0)89-12000-178
Fax: +49 (0)7131-617-216 Fax: +49 (0)89-12000-179