Dear Sir or Madam,

Dear colleagues,

We are on our way to Berlin. For those of us from Heilbronn, the excursion to Berlin is truly special. After all, Berlin is the city where everything started for beyerdynamic years ago and now it is the site for a collaboration that people will be talking and, more importantly, hearing about. Berlin represents a kind of homecoming to a certain extent. We are taking a few special things along with us: special news and special partners. That’s why our first IFA PR Talk SOUNDCHECK MIY could become something quite special. Mainly because we have also invited a very special person to it – you.

The following people would like to personally welcome you to this event:

Dr. Henrik Matthies, MD Mimi Hearing Technologies GmbH
(Further information about Mimi can be found here)
Wolfgang Luckhardt and Edgar van Velzen, MDs beyerdynamic GmbH & Co. KG

If you want to ensure this day is special for all of us, then please honour us with your attendance. You will also be able to make your own personal SOUNDCHECK MIY over the course of the event.

Since we want to make sure that we can hear each other perfectly when we travel together through new sound galaxies, design universes and technology worlds.

Our three topics for this event are:

1.) Make it yours: Personalize

Come along and join us when we explore new sound galaxies with the help of Mimi’s sound personalization.

“Mimi & beyerdynamic cooperation” the respective Managing Directors comment on:
Heilbronn meets Berlin
Offline meets online
Hardware meets software
Professional meets consumer
Technology meets techy
Product meets app

2) Make it yours: Customize

Be there and experience how we create new design universes.

Customize “Turn it into your own thing”

MMX 300 – Every champion has his own style.
Custom Game – Full creativity ahead.

3) Make it yours: Optimize

And we will discover new technology worlds together.

Optimize “Excellent & universal – Two innovations from the south of Germany”

Xelento wireless – The jewel among the in-ears
Impacto - Little big thing: how small, sounds big. 

You’ll receive all further details soon here “Make it yours” and in a timely manner. We are really looking forward to seeing you. So join forces with beyerdynamic and advance to new acoustic, optical and technological dimensions.


Wolfgang Luckhardt & Edgar van Velzen
beyerdynamic GmbH & Co. KG

P.S.: Register now to participate: We will provide a fantastic breakfast, in addition to a special and new kind of sound check.


Thursday, 31 August

9 am - 10 am PR-Talk SOUNDCHECK
10 am - 2pm open house press meeting
IFA trade fair premises, Room Dessau No. 6, Passage between Halls 6 & 7: Meeting Bridge C
Friday, 1 - Wednesday, 6 September

IFA stand “Make it yours” (Hall 1.2, Stand 206)

Click here for IFA Landingpage: “Make it yours”