beyerdynamic’s M(y)88 wins internationally renowned red dot design award.
beyerdynamic product awarded in the category product design 2009.
With its recently presented unique M(y)88 microphone “MANUFAKTUR” German audio specialist beyerdynamic achieved an international design success. On 16th of March 2009 the jury of the renowned “reddot design award” announced beyerdynamic’s M(y)88 as winner in the category “product design 2009”.
The reddot design award, an international commendation for design, is annually awarded by the Design Zentrum Nordrhein-Westfalen in Essen, Germany and is given to products and projects with top-class design quality.
The M(y)88, designed by the beyerdynamic product designer Juliane Eckstein, is a novelty in the audio sector: The world’s unique M(y)88 microphone “MANUFAKTUR” provides musicians with legendary beyerdynamic sound and individual design options. In addition to this, the M(y)88 can be refined and personalised with numerous design elements.
The website www.my-88.com with four design areas provide different options for an individual microphone design. The customer can create and order his personal microphone online.
“Due to our clear organisational structure in Heilbronn, Germany we have a real advantage regarding this unique sales argument of individualisation. Many processes of the microphone production are done by hand. Therefore, special productions such as the M(y)88 can be integrated into the production process anytime.” comments Wolfgang Ernst, manager of the ProAudio business unit at beyerdynamic.
The base model for the M(y)88 is the legendary M 88 TG, a dynamic hypercardioid microphone, which provides an extremely high gain-beforefeedback and extraordinary wide frequency response. In the USA the M 88 TG has been considered for years as a standard microphone for rock and blues music as well as an ideal microphone for demanding applications and difficult acoustic conditions.
The design areas in detail:
The “Retrospect” design area provides the classic design version of the M(y)88. It represents the long lasting tradition of the audio specialist. A fine mesh stainless steel basket and a hand sewn leather shaft in three colours are available. The optional addition of embossing a name makes this model really unique.
The “Midnight” design area is dominated by precious black. All design elements are available from brushed stainless steel rings to platinum coating with a black diamond.
The highlight of the individualisation of the shaft is the patent pending “voice print” engraving based on the customer’s voice.
The date of birth is the individual design basis in the “Spectrum” area. The microphone shaft is divided in terms of colours into three rings, which widths and colours are determined from the date and month of birth of the artist. A customised configuration of the ring colours and widths is also possible.
The result: a unique microphone with a one-off play of colours.
The “Gradient” area provides a three-dimensional design: A unique “voice print” is generated based on the customer’s voice and produced on the microphone shaft. This is a superior individual piece: a microphone as a threedimensional image of your voice.
For more information please visit www.my-88.com.
The worldwide M(y)88 launch is celebrated at the prolight+sound 2009 in Frankfurt (April 1-4, 2009) at the beyerdynamic booth in hall 4.1, D51.
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beyerdynamic GmbH & Co. KG
Marketing Manager ProAudio
Tel.: +49 (0)7131 / 617 - 230
Fax: +49 (0)7131 / 617 - 299