Heilbronn/Frankfurt, March 2012: Customization is a buzzword in the web 2.0 era. Users are eager to individualize virtually anything. For whatever reason however, this mega trend has not entered the headphone market yet. That’s past. German headphones specialist beyerdynamic is now changing the rules of the game.

The brand new CUSTOM headphone series is one-of-its-kind, as it allows users to redesign and reengineer their headphones at any time, making them the perfect match, whatever the momentary situation requires.

With the new Custom Sound System, consumers can easily adapt the sound profile of the headphone to their personal taste - or to the music they are listening to. There are four completely different atmospheres to choose from, ranging from analytical to hip hop style. “CUSTOM has probably the most powerful yet clearest bass of any headphone out there. But you always have the possibility to regulate its intensity.” says Wolfgang Ernst, Manager ProAudio Business Unit.

Its new variable noise reduction system makes CUSTOM a perfect travel companion. As opposed to those recently popular active noise cancelling headphones, it does not require batteries. On top of that, it isolates not only ambient noise coming from the environment, but also vice versa. “For me, CUSTOM is the better alternative to ANR headphones, among many other qualities.” says Mario Gebhardt, Manager R&D Audio Products.

Another unique feature is the Custom Style System, as it lets users choose from hundreds of designs any time after the purchase. “Finally you can treat your headphones just like the clothes, shoes and accessories you are wearing. CUSTOM can be a different headphone every day. But even more, you can be the designer yourself and create your personal headphone.” says Thomas Halbgewachs, Head of Marketing and Product Management ProAudio.

But beyerdynamic goes another step further in terms of customization. Within seconds, CUSTOM can be turned into a professional headset, making it the perfect all-in-one solution for those who use headphones also for skyping, gaming or recording Youtube clips - among many other applications.

“Beyerdynamic has the perfect answer to the web 2.0 society, as we make the user the headphone designer and sound engineer. We might even speak about a new headphones 2.0 generation.” says Wolfgang Luckhardt, Managing Director.

CUSTOM will be available from July 2012 at authorized resellers and beyerdynamic.com. The range will be from 100 to 200 Euro. Individual design replacement kits will be from 10 Euro.    

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Press contact:beyerdynamic GmbH & Co. KG
Thomas Halbgewachs MBA
Head of Marketing and Product Management
Theresienstraße 8, D-74072 Heilbronn
Phone: +49 (0)7131-617-317

About beyerdynamic
With a pioneering spirit and the highest quality in demand, beyerdynamic GmbH & Co. KG in Heilbronn, Germany develops and produces first-class audio products. Even today, more than 80 years after the foundation of the company, headphones, microphones and conference systems are developed in Germany and mainly manufactured by hand. beyerdynamic is a leading brand in headphones and microphones, represented in more than 100 countries worldwide.