On Wednesday, 11th March 2014 the doors of the exhibition halls in Frankfurt were opened and thousands of visitors rushed inside to see the prolight+sound and music fair. Until Saturday, 15th March 2014 more than 100,000 visitors from all over the world attended to the trade shows.

For the anniversary “90 years of beyerdynamic”, the visitors did not only experience the present, but also the emotional history of the company by travelling through the past with antique products, a video clip and pictures of old stars of the musical scene, amusing advertisements, antique data sheets, pictures believed to be lost forever and so on. As a kind of souvenir for the 90th anniversary, the “M 88 TG 90 Years” microphone edition is available.

On the web site www.generationaudio.com, which has been especially designed for the anniversary, people can enter their personal experience or story about beyerdynamic products to contribute and become part of the “Generation Audio”. A visit is highly recommended!

On the evening before the trade show was opened, some guests, who were specially invited, already came to Frankfurt to attend the “Meeting with friends” event. The 90th anniversary was celebrated with live music and a huge anniversary cake.  

During the four days of the trade show the team at the booth worked tirelessly to answer questions about the products and sales, and met requests for brochures and press releases!